Inspired Entertainment Partners with bet365 for FIFA World Cup
Casino content supplier Inspired Entertainment has renewed its long-running virtual sports agreement with online betting operator bet365, linking the partnership to a new product launch ahead of the 2026 FIFA World Cup.
Under the extended partnership, bet365 and Inspired will launch an upgraded version of their virtual soccer product. The updated product will include a new bet builder tool that allows bettors to combine multiple match outcomes into a single wager within the simulated football environment.
“We are delighted to sign this multi-year extension with bet365, reinforcing our long-term partnership and shared commitment to innovation in Virtual Sports,” said Brooks Pierce, President and CEO of Inspired Entertainment. “By combining our Virtual Sports expertise with bet365’s global reach and customer insight, we will continue to deliver products that resonate with players and drive value for operators, particularly around major global sporting moments such as the 2026 World Cup.”
“We are pleased to extend our partnership with Inspired,” added a bet365 spokesperson. “Inspired is an established and trusted long-term partner, consistently delivering Virtual Sports content that performs well across our various markets. The introduction of Bet Builder functionality within Virtual Soccer allows us to offer customers a more engaging experience while aligning Virtual Sports more closely with live sports betting mechanics.”
- Inspired Entertainment has announced that it has extended its multi-year partnership with bet365.
- Under the new agreement, the two will launch a new virtual soccer product for the FIFA World Cup.
- A new bet builder will also be part of the product, allowing consumers to create bespoke wagers on their favorite players.
