Codere Online Partners With NFL in Mexico
Sports betting and iGaming operator Codere Online has partnered with the NFL in Mexico to become the league’s Official Betting Partner.
Codere Online, which currently operates in Mexico, Spain, and several other countries in Latin America, will also become an Official Partner of the Super Bowl LXI, the NFL Mexico Game, and an Official Sports Betting Sponsor.
Under the terms of the multi-year agreement, Codere Online will serve as a sponsor of this year’s NFL Mexico City Game, which will see the San Francisco 49ers face the Minnesota Vikings on November 22.
The gambling operator will also sponsor Super Bowl LXI, which is set to take place next February in Los Angeles.
The deal will include fan engagement opportunities, hospitality and VIP experiences, activations across multiple Mexican cities, and opportunities involving official NFL merchandise.
Carlos Sabanza, Codere Online’s Director of Sponsorships and Public Relations, said, “Partnering with the NFL, one of the most iconic and influential brands in global sports, represents an important milestone for Codere Online and reinforces our ambition to remain associated with world-class sports properties. This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL.”
