DraftKings Announces Launch of “Super App” Combining Its Online Platforms
DraftKings has announced its plans to launch a Super App as it outlines its growth strategy and financial framework.
The launch of its Super App is expected to combine its sportsbook, prediction, casino, and lottery operations into a single app named DraftKings Sports & Casino.
The operator expects the app to deepen cross-selling between its products, deepen customer engagement, and optimize economics across all verticals.
As well, DraftKings has also released its financial plans for the upcoming years. In its outline, DraftKings expects an industry growth opportunity of $55 billion to $80 billion by 2030. The company plans to leverage and expand AI across its platforms to improve operating leverage and efficiency.
The growth was estimated to reflect US states continuing to legalize online sports betting and casinos, growth in jurisdictions where the operator is already active, and growth of its prediction market platform, DraftKings Predicts.
In the long term, DraftKings expects its Adjusted EBITDA to reach at least 30%, increasing as the Company scales up.
- DraftKings has announced the launch of its “Super App.”
- The app will combine its sportsbook, online casino, prediction market, and lottery operations into one app.
- DraftKings also estimates that the industry will see a gross revenue opportunity of $55 billion to $80 billion by 2030.
