NBA Signs Multi-Year Daily Fantasy Sports Partnership with PrizePicks
The NBA has signed a multi-year agreement with daily fantasy sports (DFS) operator PrizePicks, making the company the league’s official DFS partner.
The partnership means PrizePicks will be free to use NBA intellectual property across its DFS and free-to-play products. This includes the use of league and team logos on its digital platforms and NBA event branding in its other marketing.
As part of the arrangement, the National Basketball Players Association will also permit the use of images of multiple NBA players in PrizePicks’ promotional and content materials.
“Basketball has always been at the heart of our brand, and this collaboration reflects our deep roots in the game. Our focus has always been on delivering fun and responsible experiences, and working with the NBA allows us to bring that commitment to fans through innovative integrations that enhance how they engage with the game,” said Mike Ybarra, CEO at PrizePicks.
“PrizePicks has established itself as a leader in daily fantasy sports through innovation and a strong focus on the fan,” said Eric Rimsky, Head of Domestic Fantasy at the NBA. “We’re excited to collaborate with PrizePicks to enhance the NBA fan experience by combining the league’s unmatched moments with PrizePicks’ interactive innovation, creating new and engaging ways for fans to connect with the game.”
- The NBA has named PrizePicks its official daily fantasy sports partner.
- Under the deal, PrizePicks will now have access to NBA branding across its products.
- PrizePicks will also have access to player images in promotional campaigns.
