Kambi signs deal with 4 Bears Casino to launch mobile sports betting
Sports betting service provider Kambi has expanded its partnership with the Mandan, Hidatsa and Arikara (MHA) Nation by signing an agreement to supply its proprietary player account management (PAM) platform to 4 Bears Casino & Lodge in New Town, North Dakota.
The tribal casino will now be able to roll out mobile sports betting across the reservation for the first time. It follows the launch of Kambi’s on-site sportsbook at the property back in March.
The General Manager of 4 Bears Casino & Lodge, Patrick Packineau, said, “Kambi has already proven to be an excellent partner for 4 Bears Casino & Lodge, and we are pleased to build on that momentum with the integration of Kambi’s PAM and launch of reservation-wide mobile sports betting. Kambi’s PAM solution gives us the technology foundation to provide guests with a convenient, account-based experience while supporting our long-term ambitions for sports betting growth.”
Designed to support online sportsbook operations, Kambi’s PAM platform supports areas like player registration, identity checks, payment processing, and account administration, helping operators provide a smooth and secure betting experience.
This collaboration also represents Kambi’s first commercial arrangement of its PAM solution since acquiring the platform’s source code in November last year.
The Chief Executive of Kambi, Werner Becher, added, “We are pleased to expand our partnership with the MHA Nation and 4 Bears Casino & Lodge following the launch of their on-property sportsbook earlier this year. The addition of Kambi’s PAM solution will support the next phase of their sports betting journey, enabling an engaging reservation-wide mobile experience while giving the operator greater control across the player lifecycle.”
