Kalshi and MSG Enter Multi-Year Partnership and Naming Rights Deal
Prediction market operator Kalshi has entered into a first-of-its-kind deal with New York arena Madison Square Garden (MSG), becoming its official prediction market partner.
Under the deal, the sixth-floor concourse at MSG will be renamed the Kalshi Concourse, providing Kalshi with valuable advertising space during New York Knicks games and other events.
The Kalshi logo and other media will also be present across MSG networks and in person at concerts and comedy events, with Kalshi branding expected to be seen on digital boards inside and outside the venue, on the MSG marquee on Seventh Avenue, and in the venue bowl.
“As leaders in live entertainment, we are always searching for opportunities to partner with forward-thinking brands on innovative partnerships, and as such, are proud to welcome Kalshi as the first prediction market partner of Madison Square Garden,” said Doug Jossem, Executive Vice President, Global Sports & Entertainment Partnerships at MSG Entertainment.
“By bringing The World’s Most Famous Arena together with Kalshi, we are providing fans with a unique way to experience both brands, and we look forward to exploring how our companies can collaborate through this exciting new partnership,” he added.
