Hard Rock Bet Introduces “After Dark” Fall Advertising Campaign
Hard Rock Bet has unveiled its latest advertising campaign, “After Dark”, ahead of the upcoming NFL season.
It features a new line-up of celebrities and sports personalities, including rapper Fat Joe, NFL Hall of Famers Michael Irvin and Jimmy Johnson, NBA stars Udonis Haslem and Joakim Noah, and professional golfer John Daly.
Created in collaboration with advertising agency 72andSunny New York, the campaign’s lead commercial, “Everybody”, stars Fat Joe, Irvin, and Johnson, and it marks the third installment of Hard Rock Bet’s “Roll With Us” advertising series.
Running until the end of the football season, the campaign will appear across television, radio and streaming services, social media, and out-of-home advertising.
It will also promote Hard Rock Bet’s “Bet $5, Get $100 in Bonus Bets” welcome-back offer, which will run until 4th October, alongside its free-to-play Survivor contest, safety features, and responsible gambling resources.
Lauren Varnas, Hard Rock Digital’s Vice President of Brand Marketing, said, “The Hard Rock Bet Party has always been about making sports betting feel more entertaining, social and welcoming. With ‘After Dark,’ we have a fresh canvas to deliver that same invitation with new personalities, unexpected moments and the energy of football season.”
