Genius Sports Partners with Kalshi in Data and Integrity Agreement
Sports data group Genius Sports has entered into a partnership with prediction market operator Kalshi to supply its data, marketing, media, and integrity services.
Under the agreement, Genius Sports will provide Kalshi with its real-time data across its soccer portfolio, including data from the English Premier League, Serie A, Liga MX, French Ligue 1, the Argentine Primera División, and further leagues.
Kalshi will use Genius Sports data as an accurate basis for settling its soccer event contracts. Genius Sports says the collaboration will help increase transparency for traders while also limiting reliance on unofficial data sources.
Genius Sports adds that Kalshi will also participate in its information-sharing processes to strengthen market transparency and safeguard sporting integrity. The company will also share its marketing services with Kalshi to help increase audience engagement.
“As the prediction market ecosystem continues to expand at a rapid pace, the use of official data and integrity services is more important than ever,” said Adam Barrick, Head of Sports Partnerships at Kalshi. “We’re proud to partner with Genius Sports, with their proven track record in providing the highest quality sports data and working alongside leagues to protect the transparency of sporting competitions.”
