DAZN Bet Enters North American Market with Ontario Launch
The sports betting arm of entertainment group DAZN, DAZN Bet, has officially launched its online sportsbook and casino site in Ontario, marking its first regulated gambling operation in North America.
The launch comes after it gained approval from Ontario’s gambling regulator, the Alcohol and Gaming Commission of Ontario, earlier this year and adds another operator to Ontario’s regulated commercial iGaming market.
The brand is also expected to expand into Alberta when that province launches its market on July 13.
DAZN, which is also known for its sports streaming, has also outlined plans to combine sports broadcasting with betting, where possible.
“Ontario is an important moment for DAZN Bet and a market where trust matters deeply to players,” added the operator’s Managing Director of Canada, Richard Rawlinson. “We are combining the strength of a global sports entertainment brand with a localized product that is built for Canadian customers. Our focus is on responsible growth, strong compliance, and a customer experience that feels distinctly Canadian. This is the beginning of a long-term commitment to the country.”
