BETER extends US presence with Illinois Gaming Board approval
Sports betting content and data provider BETER has extended its presence in the US after its Setka Cup table tennis content was approved for inclusion in Illinois’ Sports Wagering catalog.
The authorization was issued by the Prairie State’s casino gaming and sports betting regulatory authority, the Illinois Gaming Board, and it means that BETER can provide regulated gambling operators in Illinois with Setka Cup live streams and real-time data for the first time.
With the launch, Illinois has become the eighth US state to offer BETER’s content, following rollouts in Arizona, Colorado, Florida, Indiana, Iowa, New Jersey, and North Carolina.
BETER’s Chief Legal Officer, Valeriia Tarchynska, said, “Securing approval from the Illinois Gaming Board is a testament to the rigorous regulatory work our team undertakes in every jurisdiction we enter. Each US state has its own framework and requirements, and our commitment to full alignment with those standards is non-negotiable. The US remains a strategically vital market for BETER, and we continue to work actively to secure approvals in additional key states. We are building real scale in this market, with much more to come.”
BETER provides live streaming, odds, and real-time data for esports and sporting events globally, covering over 700,000 events each year.
The company’s Setka Cup table tennis content is already live in the Prairie State through gambling operator bet365, with further integrations expected soon.
BETER’s Chief Executive Officer, Gal Ehrlich, said, “Entering Illinois is another significant step in our US expansion and reinforces BETER’s position as a leading provider of fast-betting content in the world’s most exciting sports wagering market. Demand for high-velocity, 24/7 content continues to accelerate across the US, and we’re proud to be at the forefront of that shift. With eight states now under our belt, we have clear momentum and a long-term vision that goes well beyond individual state launches.”
